How Olive Oil Skincare Group grew enquiries from 20 to 60+ in year one

Challenge

Olive Oil Skincare Group was founded in 2012 and had already built a retail presence in Costco across Australia, New Zealand and Taiwan. Beyond those markets, though, its brand had little international visibility. The goal was to expand exports and win new retail partners around the world, which meant getting in front of buyers who had never heard of the brand. Finding the right decision-makers at overseas retailers and reaching them by hand would have taken the team a lot of time.

What we did

Adventex ran a NexusFlow campaign, our AI-powered, done-for-you B2B prospecting and cold email service:

• Strategic lead sourcing: we identified target retail buyers using filters such as job title, industry, geography, company size and buying signals

• Cross-channel lead verification: we checked each lead against several sources, including LinkedIn, company websites and public databases

• Email domain warm-up: we built up sender reputation gradually to land in inboxes, not spam

• Personalised prospecting: we wrote email templates and sequences tailored to each audience segment

• Lead activation: when a prospect replied, we handed the conversation to the client's team to qualify and close

• Client dashboard: the client could track progress and results through a live reporting portal

Results

• 10,000+ targeted prospects sourced across Australia, the US, Canada and Latin America

• Enquiries grew from 20 to 60+ in year one

• An introductory meeting booked with Costco

• Product samples sent to 13 potential clients, under review at the time of the report

By handing prospecting and first-touch outreach to NexusFlow, the client's team could spend its time on the conversations that mattered, with retail buyers who had already shown interest.

Want a pipeline of qualified B2B buyers? Book a call with Adventex or call 0450 500 778.